Marketing Lesson from Apple vs Microsoft

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Marketing Lesson from Apple vs Microsoft

​One of Apple's strong suits ​is the ability to pull on your emotions in their product advertising. Companies like Google and Amazon started copying Apple's style of commercial appealing to nostalgia and sentiment (see this and this).

Apparently, Microsoft still doesn't get the hint. Two exmaples below show a recent commercial for Microsoft's new Surface Pro tablet. From what I gather, if everyone in your board meeting has a Surface, you're likely to start breakdancing. Aside from the dancing and drawing a check mark on a pie graph, we don't see real-world use cases and it doesn't appeal to emotion.

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Facebook's New Face: Open

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Facebook's New Face: Open

​Lately I've become less and less interested in Facebook. Many of the friends I truly care about and follow have moved to posting on Instagram and Twitter. Meanwhile, Facebook has become a landfill where posts, photos, cheesy jokes and inspiring quotes written on sunsets from Pinterest are all thrown into my News Feed. 

That being said, the past two weeks have been huge for Facebook, and has actually piqued my interest. I still use Facebook because there are some friends and family that  only use it and no other social media, but with the recent Facebook phone, updated app for iPhone and renewed care in their design, I have to give it a second look.​

The one feature that is drawing me back, despite its terrible name, is Chat Heads. ​

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Now's the Time to Upgrade Your iPhone

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Now's the Time to Upgrade Your iPhone

​After several days of deliberation and research, I decided to upgrade to the iPhone 5 rather than an Android or Windows Phone device. Maybe I'll write a post on my full thoughts on why I stuck with iPhone, but that could take days. Instead, I want to let you know that if you're thinking of upgrading your phone, especially if you have an iPhone, now is the time...

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