Apple Ditches Google, "Likes" Facebook

Apple held it's annual WWDC Keynote today and certainly left a lasting impression. Amidst the great hardware and OS X announcements, which included updates to the Macbook Air and Pro, a review of the upcoming OS X update Mountain Lion, and a brand new Retina display equipped, super thin Next Generation Macbook; it was clear that iOS 6 stole the show. I won't delve into all the new features of iOS 6, like Siri's sports, movies and restaurant reservations updates, and the new Passbook App, but two deserve special attention. The first, Apple is dropping Google's back-end for the Maps application, and it announced deep integration with Facebook.

The one feature I've always envied from the Android crowd turn-by-turn navigation with Google Maps. On iOS, your option in the past would be to purchase a 3rd Party navigation app (which could get pricey) or use the built in Maps list of directions to find your way. Now in iOS 6, Apple has completely redesigned the Maps application and is now using its own back-end to offer built in navigation and a host of other features. Really excited for these updates, especially the built in traffic warnings, turn-by-turn and FlyOver.

Facebook was another big win for Apple. They added Twitter integration last year, and shared statistics like: "47% of photos posted on Twitter come from iOS." I mentioned in a previous post that Facebook integration would be coming, and it's great news for both Apple and Facebook. During the Keynote, Tim Cook explicitly stated:

We've been working to create the best Facebook experience on a mobile device.

In addition, Facebook has even greater ties into iOS over Twitter; such as location check-in from the Maps application, "Liking" apps in the App Store and Game Center integration just to name a few.

Unfortunately, iOS 6 won't be available until this Fall. It will most likely be released with the new iPhone in October / November, with even more features not announced today. If you want to read even more about today's Apple Keynote, head on over to The Verge for a full recap and hands-on reviews of the devices.

What feature were you most excited to hear about today? Comment below or tweet at me @stephenrobles.