Create for likes and clicks, or create to make a difference
Seth Godin's wise words on creating:
"Think about the things you chat about over the water cooler. It might be last night's inane TV show, or last weekend's forgettable sporting event. But the things that really matter to you, resonate with you, touch you deeply--often those things are far too precious and real to be turned into an easy share or like or click. Yes, you can architect content and sites and commerce to get a click. But you might also choose to merely make a difference."