Posts tagged surface
Marketing Lesson from Apple vs Microsoft

​One of Apple's strong suits ​is the ability to pull on your emotions in their product advertising. Companies like Google and Amazon started copying Apple's style of commercial appealing to nostalgia and sentiment (see this and this).

Apparently, Microsoft still doesn't get the hint. Two exmaples below show a recent commercial for Microsoft's new Surface Pro tablet. From what I gather, if everyone in your board meeting has a Surface, you're likely to start breakdancing. Aside from the dancing and drawing a check mark on a pie graph, we don't see real-world use cases and it doesn't appeal to emotion.

Read More