Taylor Swift vs. Apple Music
Over the weekend, pop mega-star Taylor Swift chided the world's most profitable company on the impending Apple Music service. On June 30 Apple will offer three free months for users to try out the new streaming product, during which time they apparently would not be paying artists.
This led Taylor Swift, who praised Apple several times in a Tumblr post,
I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
to also chide them for this non-paying free trial by saying,
We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation.
Rarely does Apple backtrack on a decision, let alone after someone writes a blog post about them. But when that someone is Taylor Swift, the new Apple responds, via Twitter, and changes their tune:
Three observations: First, that Apple is now willing to change their mind, on a dime, on a Sunday evening, and tell the world via Twitter. Second, that Taylor Swift has enough dominance to influence the world's most profitable company. And lastly, it's still going to be really hard for indie and small artists to make money in the music streaming world.