In the past few years there have been countless "you won't believe what happens next..." articles. A truly shocking story is rare, and originality even less so, but we still seek it out. We look for the diamond in the rough.
It can be even more difficult creating in this environment. Surely everything has been done before, what new can we add?
Hard to say, what will attract readers and viewers to whatever you create, but to have any chance of resonating with an audience be sure transparency is at the center. More than anything, people will gravitate to honest, true story telling. Regardless of what you make, infuse yourself into it. The real you.