It's Not About The Ice Cream

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There is a small shop here in Lakeland, FL that serves some of the best ice cream you can find. Great variety of flavors, never disappoints. Posted open hours end at 10:00pm. 

The only problem is there have been increasing times when I arrive between 9:50-10:00 and they are already closed. It may seem like semantics, but their hours are prominently posted, and they created an expectation that as long as I arrive before 10pm, I'll go home with ice cream. 

Perhaps their manager instructed them to close if it wasn't busy, or they did so on their own accord, either way there's an aire of false advertising. Don't set expectations you're not willing to fulfill. 

Stephen Roblesexpectation