Words Devoid of Meaning
The Internet has stolen some of our best words. "Spectacular", "Unbelievable", "Astonishing". These words used to be saved for those truly awe inspiring moments. Now they are just cheap tricks to make a headline more appealing.
How many times have you read the words "you won't believe" in the past week? Surely enough to make you doubt their validity.
Choose your words wisely, exaggerate less, and what you say will have that much more impact.